MISSION, VISION,
& VALUES
Mission
To spotlight Seattle’s Artists and Small Businesses.
Michelle Peterson Marketing spotlights Seattle’s small businesses by providing comprehensive content marketing strategies, rooted in organic storytelling and SEO expertise that result in authentic connections, and drive measurable sustainable growth for the Pacific Northwest’s artists and local economy.
Vision
To see Seattle flourishing as a beacon for art and entrepreneurship.
I envision Seattle as a well-woven tapestry of creative and community-focused small businesses that prioritize people over profit and collaboration over competition, investing together in a flourishing local economy for the Pacific Northwest.
Values
Community-Focused Collaboration
Seattle is the historic birth place of some of the most creative art and innovative solutions the world has ever seen. By focusing locally, I am committed to providing personalized attention and tailored solutions that cater to the unique needs and challenges faced by artists and small businesses in and around Seattle.
Organic Storytelling
Authenticity is what makes you most attractive. Storytelling in marketing in not just about good copy and SEO for selling products or services, but about inviting meaningful connections and real relationships with people, ultimately driving community-focused partnerships and rooted long-term success.
Strategic Alignment
Success happens when everything works together - your values, your vision, and your actions. Online marketing is an ecosystem of choices that should all point in the same direction. By focusing on alignment, we create results that feel authentic, reflect your core values, and build stronger, lasting connections.
Purposeful Progress
With intentional planning, we move out of the watercolor phase of ideation into ground-breaking construction. Working backward from the ideal, I focus on delivering tangible results that make an impact on your goals. In the end, you will possess the keys so that the solutions we create can be handed off and replicated in-house, driving sustainable growth and meaningful engagement.
Amplifying Ancestral Imagination
As a Mexican-American woman with Irish heritage, and as a community member of the occupied territory of the Coast Salish people including their many tribes and nations, I look for ways to prioritize Black and Indigenous work, the contributions of LGBTQIA+ leaders, and the important work and perspective of those that are disabled and neurodiverse. Reparations are due. Accommodations must be made. Acknowledgements are not enough. A portion of every dollar earned through Michelle Peterson Marketing goes back to the local work of Africatown Community Land Trust, Real Rent Duwamish, and El Centro de la Raza.
How It Works
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Let's chat! Help me understand your goals so that we are looking toward the same future vision for your small business.
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With a tangible vision, we'll map out the steps to clear roadblocks and make sure the clients and customers that are looking for you can find you.
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In the end, it's all about the deliverables. Whether that's a newly optimized website, a fresh logo and branding package, ready-to-print files, or a month's worth of social media content that you can repurpose as needed, you'll be sent off toward success.
